There is a rapid increase in online gameplay due to smartphones getting progressively popular. Online games have captured the eye of global app developing community because the audience has a great inclination towards them.
Ever heard of UI and UX before? If no, then let me explain what these terms mean. The UI (User Interface) or GUI (Graphical User Interface) refers to what the users sees when they open the app. This consists of the color scheme etc.
Apps are your business interface with the clients. It should be easy to maneuver for reaching target information on part of user. From the eyes of app Development Company in Dubai one has diversified options regarding this task.
Facebook’s messenger games: A quest for its own app store
Things between the two giants
precipitated as recently Facebook equipped its mobile game publishers with the
ability to monetize the games through ads and online purchases. This provision
struck Apple app store like lightning because it would encourage the gamers on
Facebook messenger to have more control and choice. Since 80% of the mobile
gamers use Facebook messenger, therefore, Apple App store sees it as a threat
to its future business.
One of the reasons for increasing
popularity of Facebook messenger app games is that they are “Instant Games”.
These consume lesser resources since they need not be installed and are lighter
for devices as compared to gaming apps.
“TapResearch” gains the insight
about the number of people playing online games. Facebook messenger app leads
the race as compared to its counterparts by a great deal due to recent
modifications in the messenger based gameplay. As per the survey of about 1000
gamers, the popular games identified by TapResearch are word games, puzzles,
”Of the 62% of the FB users who
have not played the messenger app game yet, blame lack of awareness for not
playing,” says Micheal Sprague, VP of business development at TapResearch. This
marks that its number will rise in the future as the information prevails among
The cleft between Facebook and
Apple dates back to 2010 when Facebook delayed its app for the newly launched
iPad. Insider information reveals that Facebook was looking for a web-based app
so that it could sneak out of Apple’s strict app store rules. A former lead
developer at Facebook Jeff Verkoeyen wrote in his blog that the Facebook app
for iPad was released about one and a half year later than the launch of iPad.
“Project Spartan” was another attempt by
Facebook to put its own app store on millions of IOS devices around the
globe. Facebook plans to use HTML5 front
end for all its apps on existing Apple devices without the installation of
Techcrunch breaks out that good
about eighty developers are part of Project Spartan. Other software giants like
Zynga is also working in collaboration with Facebook making sure it supports
interactive games and credits.
Apple has always tried to
maintain its supremacy in the apps industry by adopting stringent app store
rules. The whole App store is under monitoring. Apps like “AppGratis” are
identified and kicked off from the store for their mimicking what the app store
itself does. Purchase and installation of apps within an app are discouraged by
every app store as it would undermine the importance of app stores.
John Koetsier points out through
his article in Forbes that both the companies may happen to reach a cold war
here. According to statistics, 38% of mobile gamers have used Facebook’s
messenger app for gaming. This brewing conflict has to be monitored by the
whole app development industry for their protection and safety of business.
The duel between Apple and
Facebook has opened the new arena for game developers, particularly for the new
entrants. Now there is no restriction to follow a single popular platform for
game development. For the App developers, Facebook messenger app games may
become the token of success. The need of time is to polish skills in this new
arena as well.
The success of a business depends
on how effectively we convince our clientele that we are the best option to
choose. Online resources for a business like websites and mobile apps have
provided a lucrative platform for diversified client base. However, making your
presence online on the app stores and web servers is a necessity to take
advantage of online business opportunities. Apple’s iTunes and Google play
store are the popular stations for apps but these are not the only options.
The smart businessmen around the
globe do not restrict them to just iTunes and Google play store. Rather they
work on multiple app stores strategy. Other app store options include “Amazon app store”, “Opera Mobile Store” has a
reach of more than 100 million users around the world. Adaptability in app design in light of
region, language and religion are conducive to alternative app stores. Online
marketing data suggests businesses which look beyond the two app stores have a
bigger brand profile, higher profits, and diversified clients.
Another alternative app store in
the making is “National
Geographic”. Marcus East,
Executive Vice President of Product and Technology at National Geographic. He
further stated that the main idea behind this is “to minimize the cost of being in all these different
environments”. National Geographic is developing an “intelligent platform” with
its teams stationed in Asia directed to grab new partners to enhance app
distribution “without the
need of building everything from scratch, and without initiating loads of
Technology is dominating our
lifestyles due to which human-machine interaction has increased a great deal.
This notion has been well understood by the modern merchants. There has been a
mushroom growth of mobile apps and app stores.
We know that in today’s world
expressing ourselves is the core to do business. The more contact we make with
people the more are the chances of having the business. For the purpose of
having a successful and prospering business, there has been a constant struggle
by the producers to advertise their firms on various platforms. Modern modes
and devices of communication have greatly impacted the way we collect and share
Making apps for different app
stores pose many difficulties apart from adaptive programming and imaging.
Different app stores have different rules of business like marketing
descriptions, age ratings, pricing, categories submission methods etc. As a
designer of a new app, one should have a clear picture about such red tapes.
appScatter provides profound opportunities to
the startups who aim to get global from different app stores. appScatter helps to observe
the distribution, tracking, and performance of apps. The app developing company
can easily gain the insight of how their product is behaving in the market.
While developing apps for more than one app store care must be observed that
all app instances are aligned with brand guidelines and standards.
App Publishing Playbook in conjunction with
appScatter provides solutions to the companies for having maximum visibility
and impact on their apps. appScatter monitor more than 300 app stores and has
to date counted about 8 million apps. It tracks every app instance as per territory,
device, OS, and app store. A single app can have multiple app instances
tailored to geographic requirements. appScatter counts them all as separate
After publishing the app, you
need to look after loads of data and analytics to monitor the performance of
your app. Thanks to appScatter this mammoth task has also shrunk. It gives the
breakdown of information into categories like geography, focus, app category
and ownership of app store (either by an operator or device manufacturer).
Online businesses are burgeoning
with significant profit margins. There are various platforms developed for the
apps. No matter what is the category of your app or which sector of people you
target, the central point is to grow the app footprint. Having diversified apps
in the distinct app store can surely bring laurels to your business.
Importance of mobile app design for maximum growth
Mobile apps are becoming increasingly popular
these days. We see all big names of market now prefer to have mobile app foot
print for their users. With the burgeoning growth of the mobile apps on the
canvas of global online trading the diversity in app concepts and designs has
The design of mobile apps chiefly consists of
two parts, UI and UX. An app development company in Dubai or in any other part
of the world has to put immense efforts in both these sectors. We believe that
only such mobile app can survive for longer which is complete and attractive in
its design as well as concrete and firm in its contents.
Ever heard of UI and UX before? If no, then
let me explain what these terms mean. The UI (User Interface) or GUI (Graphical
User Interface) refers to what the users sees when they open the app. This
consists of the color scheme, display popups, menu layout, icons shapes etc.
The more attractive the app looks, more charm the user takes while using it.
On the other hand UX relates to User
Experience Design of the app. It’s kind of a back-end thing. UX incorporates
customers’ requirements and company goals and policies in the light of which
the app’s operational sequences are adopted.
Accommodating UI and UX
For the mobile app to be highly productive
there should be combined effort at both stages. Almost all the app development
companies from Dubai or elsewhere want to increase their customer base but miss
the key ingredient of app development. The UX phase comes first in the app
development process and hence should be given much consideration. The
usability, ease of operation and speedy access to required information
principally drive this phase for a highly productive mobile app. the remaining
part of job is that of UI experts to cover such options in eye-catchy way.
The layering of tool tips on top of the UI
elements can be conducive to assist the user for speedy operations. These days
nobody has time to literally read all the content. People want to jump right to
the required information. The UI should facilitate users in this regard
consequently leading to growth in business.
Don’t mess up
Let’s take an example, if you design an app
that requires location access and you ask from user whether to allow or not
allow it, and if the user disallow the app, then user will surely be at dead
end. One can be cautious in this case by saying that the access to location is
required, with an option to turn on location below this popup. In this way the
permission to use location can be gained with considerate words. App
architecture should not leave everything at the user end rather should make the
user to adopt what has to be adopted for smooth running.
Pertinent referral channels
Instead of piling up the app with social media
links and other channels which are scarcely opted by users. Try to identify and
attach top five pertinent links with your app. offer certain incentives to the
users when they go for those links.
App design a key to success
In this ever-expanding galaxy of mobile apps
you can bring laurels to your business through its exotic design. A
well-crafted and well-designed app literally read users minds and put forth
what they need. For the success of business it is imperative that ample time be
spent on its design and presentation. The cognition it develops with sight of
user dictates its effectiveness. App design is a tricky business to tackle
therefore, professional consultation may be asked for innovative app design at
Apps are your business interface
with the clients. It should be easy to maneuver for reaching target information
on part of user. From the eyes of app
Development Company in Dubai one has diversified options regarding this
task. Having the best app developer is the first step towards having a
successful business through the mobile app. There are many ways to pin-point
the appropriate app developer. Following points will lead you to most pertinent
app development entity.
Although app development has its
roots in all parts of the world but there are few countries whose peasants have
excelled this skill. North America, Germany, London, India and Ukraine are
chief hubs for app developers. Silicon Valley clearly depicts the greater share
of contributors from these regions. Pakistan too has a prominent contribution
in this industry through its indirect clientele based in London, Dubai and
Canada. North America is the third largest contributor of app developers after
Asia and Europe. According to ZDNet, the local Silicon Valley in India,
Bangalore, is the house to approximately 300,000 app developers.
Another potential source of app
developers is Ukraine. In Gartner’s listof
top 30 outsourcing destinations Ukraine holds a reputable position. Its app
developers hold a good record of frequently being hired by prominent businesses
from USA, Canada, UK and Western Europe. They hold their name for quality work
with decent aesthetic sense.
Choosing the best option with-in
the budget is always a tricky choice to make. Quality should never be
compromised over price. According to Rahul Varshneya from Entreprenuer.com the price should
not be driving force in the choice of app developer. He suggests that the
cheaper option may turn out to be the expensive one in a longer run. Hire an
expert, although being costly. It will pay you off in terms of lower post
development expenses. Consider a scenario in which an amateur is hired who do
away with the whole concept of the app and you need to hire somebody again for
Working with teams may be a good
choice keeping in view different aspects of app development like design,
functionality and testing. Despite being a costly option, it still pays off by
incorporating multiple ideas into the design. Unlike the individual
freelancers, the diversity in a team results in a cumulatively better app.
As an app development company in Dubai one must hunt for the app
developer who has interest in your genre of business. It’s a real heaven when
passion becomes profession. The app developer having same interests will not
only be a source of healthy suggestions rather will also contribute towards
enthusiastic app development. This will allow you to benefit from his
experience. Finding the specific app developer can be cumbersome but spending
time in this hunt is worth spending, so don’t hesitate in doing so.
Before reaching the final
decision of selecting the app developer it is very important to look what kind
of projects that individual or company has completed. The success rate of its
apps can provide valuable insight into this decision. Hiring some body from any
freelancer site, you can check candidate’s profile, their completed projects
and also list of clients and references. Upwork,
People per hour or freelancer.com can be few choices.
For team hiring or bigger in size
projects one can consult Dribbble or Behance. Both these designer communities
are few examples from the galaxy of apps development in this world. The
projects done by these companies can be conducive for you to make a choice.
The nature of app dictates what
kind of app developer one requires. There may be simple apps consisting of
templates and drop down menus. Enterprise apps may require a bit experienced
developers who may come up with innovative apps while restricting themselves to
a particular organization. Gaming apps may require highly skilled individuals
or teams for the job. The choice however, lies in your hands. Make a wise
Events like Thanks giving, Valentine’s Day,
and Black Friday, Christmas day sales draw huge online business chiefly
operated through mobile apps. The trend is increasing with time and people are
relying on online resources for shopping. Yet the physical stores do not lose
their importance. When we talk about online trading we actually refer to
websites and mobile apps as the platforms for sale/purchase.
Big names like Wallmart, IKEA, Metro and other
multi-dimensional stores have now gone for mobile apps along with having
website footprint just to increase their customer base. App Development Company
in Dubai highlights various diversified reasons for investing in mobile apps.
Few of them will go through your eyes in this article.
Best promotional tool
Mobile apps are the best tool for promotion of
your business. Unlike websites, mobile apps when installed become a perpetual
tool for advertisement on smart phone or tablets of users. One can attract
users towards in app purchases, hiring of services, product show case etc. it
becomes a permanent source of delivering information even when offline.
Instant call-to-action items
Mobile apps provide readily available
opportunities for the users like in-app messaging, calls and even video calls.
This single button operation concept has been adopted in many projects of app
development companies in Dubai. Mobile apps allow users to save their credit
card information in the app for quick payments in lieu of online purchases.
Online Big guns like Amazon, e-bay, daraz, yayvo etc have equipped their apps
with this provision.
Good way to stay in touch
Mobile apps allow you to be in touch with your
customers more often than through mobile optimized websites. These days the
chief platform for internet access is a smart phone. Mobile apps offer much
more variety of making contact with clients. The information can be immediately
shared with whole client base without having to wait for them to visit your
No limitation of network bandwidths
Mobile apps relieve its users from the
limitation of slower networks along with providing exciting methods for display
of products. The programming language for app offer more opportunities as
compared to html or php based webpages. The mobile apps may keep working at the
back end to collect information despite being on slow data networks. Once the
information is complete it appears on user’s screen. In this way mobile apps
take lead over websites when we talk about sales and clients reach.
Integration with other hardware
The best thing about mobile apps is they adapt
to hardware of platform and offer pertinent services to the customer. In-app
possibilities like access to internet resources, maps etc provide a much
versatile dais to quench the curiosity of user.
From the point of view of app Development
Company in Dubai above information provide ample glimpses of how important it
is to have a mobile app for your business in today’s world. The fact may have
taken you with storm that the mobile apps are the future of business whether it
is online or store based. Even if you have a store the business multiplies
manifold if the store also has online presence.
named as “Voyager” is an attempt by Facebook to cater for the communication
hardware requirements keeping in line with its urge to reach the un-reached. It
all began with a wacky idea striking one of the Facebook’s engineers while in
seated in the company’s headquarters in California. This might just be an idea,
but initial prototypes are suggesting that it may hustle the whole $350 Billion
engineer marked that “It should not be so difficult to develop our own
behind this was to limit the high costs of existing telecom hardware giants
like Huawei, Juniper Computers, Cisco, Ericsson etc. which deliver Facebook the
pertinent hardware for its global presence. The need of being present in all
parts of the world is really driving Facebook crazy in search of less costly
solutions for data transfer with a high quality, reliability and quickly.
suggested by the engineer, the “White box” transponder is supposed to be made
from off the shelf components such as microchips from Acacia or Broadcom
communications and optical equipment from Lumentum Inc. For governing this
hardware the software can be developed from any of the emerging networking
a bit skeptical about the idea at that time,” says Hans-Juergen Schmidtke the
director of engineering at Facebook.
was initially the naysayer in response to the idea. His negation was backed by
his experience at Juniper Computers because he knew that development of any
hardware requires extensive research and a highly qualified team. At Facebook,
the monetary investment may not be that much an issue but recruiting the
hardware tech-genes may be a cumbersome task.
added that “Building a system 10 years ago was analogous to building a whole
new company”. Keeping up with the innovation centered enthusiasm of Facebook,
Schmidtke agreed with the team for development of the prototype. In three
months, the group produced a working prototype of the white box. And Six months
later, the same was introduced as a product by the name of “Voyager”.
announcement was not welcomed in the telecommunications circle as this posed a
serious threat to the giants who have been ruling the market for decades. Their
products were soon to become obsolete. The business opportunities will soon
start to shrink. The main purpose is to make Facebook fulfill its hardware
requirements through indigenous resources and customized communication
and highly efficient hardware is very much conducive for the online market and
people associated with it. Web development and mobile app development companies
around the globe are constantly coming up with innovative ideas for their web
pages and apps catering for various needs of its users.
has successfully qualified many of its initial tests. Earlier this year,
Voyager was tested by Facebook and Telia, a European telecom company, over
Telia’s thousand kilometer telecom network. The results were very favorable.
The manufacturing is being done at ADVA Optical Networking, a German tech
genius company. At this stage, it has nine customers who opted to use Voyager
for their telecom requirements. Paris based company “Orange” is also in the
race of testing the device in collaboration with Equinix and the African
depicts the future of telecom industry. Schmidtke and his team showed strong
resolve to put together this raw idea into a functional product. With the
success of Voyager, Schmidtke and his team are profoundly marked as stars of
modern age communication. Where ever they go in conferences, they are treated
as tech-celebrities. “We have done it showing that the effort of few engineers
can change the whole world,” says Schmidtke.
The idea of having
developed indigenous communication hardware might not just be limited to
Facebook itself. Once any product like this is launched it opens new horizons
for app developers, software developers, particularly mobile app development
companies. Having a high-speed communication chiefly motivates new users to be
online and that is where app development companies can benefit from.
Today is the era of
burgeoning high tech gadgets with profound and distinctive benefits for their
users. These gadgets have radicalized our life styles. Emergence of mobile
devices in the near past has brought tremendous changes of how we do things as
compared to our ancestors. Having a glance at global business trends we will
surely be impressed by how online trading has taken over the contemporary methods
of doing business.
Both mobile apps and
websites offer great versatility of contents while the former also keeps intact
the loyalty of customers. In 2015 Google disclosed its search device data and
revealed that its mobile searches surpassed Google searches on desktop PCs.
Increasing business through internet on mobile devices has given rise to the
term m-commerce. Yahoo also endorsed the fact in same year, that 90% of the
time people spend using mobile phones is spent on mobile apps.
Mobile devices provide a
platform for the progressing names in the business to communicate with their
customers, advertise and spread its word to masses. Mobile apps facilitate in
adaptive as well as effective business strategies based on costumers’ needs.
In the year 2016 there were more than 90 billion app downloads around
the world. It is a big leap from 77 billion app downloads from the past year.
Websites need to be designed in mobile-friendly versions as these are the new
platforms for interaction with potential customers.
There are many reasons to have mobile apps in order to harvest the
maximum benefits from this wireless setup of business. Few of the reasons have
been discussed below for your perusal.
1.Others are doing it: According to small business App survey almost
42% small businesses launched in 2017 have their online footprints in form of
apps. According to CNN an average American spend about 10hours a day watching
mobile phones. This audience can easily be targeted for enhancement of business
activities. The reason behind having apps is to gain people’s time which they
spend on mobile devices.
2.Increase in Sales: Swift modes of payments are only possible in
mobile apps. This in turn offers a great opportunity to design effective
business strategy whilst providing ease for the customers. The biggest example
is that of Domino’s Pizza. In first six months after the launch of app the
brand cashed an increase of 28% in online sales in UK only. Currently about
half of the orders are received through its app.
3.Ever increase in app revenues: As per Statista,an
online source of statistics, the in-app
procurements and app store revenes have witnessed a constant increase over
time. The revenues in the year 2015 were $69.7Billion which soared to $88.3Billion
in 2016. Statista predicts that the
revenues will reach $188.9Billion by 2020. This shows the potential of app
based business at a global canvas. Having an app for your business ensures all
these benefits for you.
4.Easy mode of purchasing: Mobile apps allow easy access to the users for
making online procurements by storing critical banking data to be used at a
single click. The biggest grossing mobile app of 2017 for iOS was Pokemon Go
that made it to pocket $2 Billion. Mobile apps provide a favorable platform for
online trading with enhanced security features. With time we see an increased
reliance and trust on app based economy among people. Therefore need of the
hour is to take your share from this market.
5.Prepare for the Future: With innovation in the technology and its
acceptance by masses has opened new horizons for business. History tells us
that companies that adopted this change early were able to sustain the market.
New names like e-bay and Amazon surfaced the world of business with a bright
glow. The dynamics of global economy is moving towards greater uses of IoT and
AI-enabled devices. Having a mobile app will prepare you for future existence
in the field.
6.Increase customer retention: Mobile apps help to gain on-the-run feedback from
the users. Various in-app options can be tickled to streamline the app keeping
in view the aspirations of customers. Customer inconvenience can be readily
responded and grievances can be resolved. In this way mobile apps are conducive
for customer retention and improvement in business.
7.Strengthen Your Brand Image: Having a good name in the market is the key to
success. This is possible when you are in complete coherence with latest trends
of the market. Without mobile app you might seem outdated and an old school
business house. The modern customers make decisions by checking online reviews
about you. Therefore having a mobile app and website provide you a distinct
identity which is very important for future aspects of the business.
8.Get Customer Insights: You may ask your customers about certain
information regarding their gender, age, location etc. either in the app or at
installation stage. In this way you can generate a database in light of which
you can tailor your mode of business. You can identify a demographic segment
which is most promising and profitable. You can work on product enhancement
alongside announcing rewards and offers streamlined with the nature, type and
locality of the customers.
9.Increase Customer Engagement: Almost 83% of the users begin their day by putting
a glance at their smart phone. This is the reason why mobile apps have more
accessibility than websites and are consequently more influential. Such level
of engagement provides a firm ground to mold the decisions of customers and
attracting them towards your products. With the help of an interactive mobile
app one can grab many opportunities in favor of one’s business.
10.Independent of location: The biggest benefit of online resources is that
it relieves you from demographic bounds. Your customers can be at your store
despite being miles away. With in-app monetizing methods they can pay instantly
while being in their couch. They can gain all the insight of your products and
services at their screens. Mobile apps equip the beholder to convince the
audience by innovative advertisements.
replying on mails increasing day by day. Many of us reply without thinking what
we have written. Founder of the Digital Breakthroughs Institute says how you
email says a lot about who you are and can negatively impact your reputation
with your coworkers, bosses and clients.
1. Copying Peoples On E-mails:
If you are
sending an E-mail first decide what Harry to reply all or send individuals. If
you are unable to decide what Harry you would call that person to share the
emailed info. “If you are not sure so, why are you emailing them?”
2. Ambiguous Subjects:
should be concise message of what you have in mail. It looks like a headline of
a newspaper. Let take an example. I ask Harry to analyze my email. My subject
line read: “media ignorance – Soulzer Company.” “It was good,” says Harry. “I
knew it was a media ignorance and I knew who it was for.” My one mistake? “I
didn’t know what it was about,” says Harry.
In his reply
to my email, I noticed Harry added to the subject line, including the word
“email.” “When I save this message or I look at it in the sent folder and I
have different messages from you on different topics, the subject line will
tell me which email to open,” explains Harry. Making your subject line as clear
as possible not only helps the receiver understand what your message is about
before even opening it, but is a great way to help you organize your inbox.
3. Subjects Do not Match The Content
an email from an inbox folder which have not spoken in few days. Now replying on
that email; only to send a message that is not related to the previous
discussion and the original email subject, is confusing to the receiver. Change
it fast related to the content.
4. One-Line Response:
email with "Yes", "No", "Thanks" or "OK" does not continue the conversation anymore.
"You do not reply every mail regarding to one-line answers". When I
asked Harry if he was free at 3 p.m. to chat, he replies yes and sent me his
"A lot of
peoples replied Okay, Talk to you later". That unnecessary emails simply
crimp the inbox because does not contain any further reply. To avoid one-liner
emails, feel free to add “no reply necessary” at the top of an email if you do not
anticipate a response.
5. Quickly Response To An Email
Without Any Purpose:
gotten this notion that no matter they do not care what they are doing, or do not
care how much need to focus on what they are working on, any time something beeps
they need to stop what they are doing and deal with it,” says Harry. The
result? Immediate responses of “Got it – I will get back to you later.”
quick answer just to satisfy yourself that you responded quickly is not enough.
Rather of getting reputation on replying fast, emphasis on reputation of well
manner response who sends well thought out replies that move the conversation
forward. Always turn off your email notifications also respond to those mails
when you have time to create proper response.
6. Usage Of High Priority Button:
mails usage of priority button should be used rare or use only in urgency
cases. It is better to mark high priority use a subject line that emphasizes
the urgency of the message.
7. Not Including Signature:
signature tells your identity that who sends a mail. It is your introduction
your identification. Your signature must have your name, title, the company you
work for, your contact information along with company hidden link. The
recipient can find about your company profile. If there is no signature in your
mail, how do I know who you are? Sending a mail without signature gives the
impression to the receiver that you are unprofessional, that your email is not