The success of a business depends on how effectively we convince our clientele that we are the best option to choose. Online resources for a business like websites and mobile apps have provided a lucrative platform for diversified client base. However, making your presence online on the app stores and web servers is a necessity to take advantage of online business opportunities. Apple’s iTunes and Google play store are the popular stations for apps but these are not the only options.
The smart businessmen around the globe do not restrict them to just iTunes and Google play store. Rather they work on multiple app stores strategy. Other app store options include “Amazon app store”, “Opera Mobile Store” has a reach of more than 100 million users around the world. Adaptability in app design in light of region, language and religion are conducive to alternative app stores. Online marketing data suggests businesses which look beyond the two app stores have a bigger brand profile, higher profits, and diversified clients.
Another alternative app store in the making is “National Geographic”. Marcus East, Executive Vice President of Product and Technology at National Geographic. He further stated that the main idea behind this is “to minimize the cost of being in all these different environments”. National Geographic is developing an “intelligent platform” with its teams stationed in Asia directed to grab new partners to enhance app distribution “without the need of building everything from scratch, and without initiating loads of developing work.”
Technology is dominating our lifestyles due to which human-machine interaction has increased a great deal. This notion has been well understood by the modern merchants. There has been a mushroom growth of mobile apps and app stores.
We know that in today’s world expressing ourselves is the core to do business. The more contact we make with people the more are the chances of having the business. For the purpose of having a successful and prospering business, there has been a constant struggle by the producers to advertise their firms on various platforms. Modern modes and devices of communication have greatly impacted the way we collect and share information.
Making apps for different app stores pose many difficulties apart from adaptive programming and imaging. Different app stores have different rules of business like marketing descriptions, age ratings, pricing, categories submission methods etc. As a designer of a new app, one should have a clear picture about such red tapes.
appScatter provides profound opportunities to the startups who aim to get global from different app stores. appScatter helps to observe the distribution, tracking, and performance of apps. The app developing company can easily gain the insight of how their product is behaving in the market. While developing apps for more than one app store care must be observed that all app instances are aligned with brand guidelines and standards.
App Publishing Playbook in conjunction with appScatter provides solutions to the companies for having maximum visibility and impact on their apps. appScatter monitor more than 300 app stores and has to date counted about 8 million apps. It tracks every app instance as per territory, device, OS, and app store. A single app can have multiple app instances tailored to geographic requirements. appScatter counts them all as separate entities.
After publishing the app, you need to look after loads of data and analytics to monitor the performance of your app. Thanks to appScatter this mammoth task has also shrunk. It gives the breakdown of information into categories like geography, focus, app category and ownership of app store (either by an operator or device manufacturer).
Online businesses are burgeoning with significant profit margins. There are various platforms developed for the apps. No matter what is the category of your app or which sector of people you target, the central point is to grow the app footprint. Having diversified apps in the distinct app store can surely bring laurels to your business.
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This is good!